DirecTV and advertising agency Grey have released another hilarious video commercial from the recent campaign.
The new spots feature Hollywood actor Rob Lowe. He promotes the exciting DirecTV service „with 99.9% signal reliability“. So the creatives compare how does Rob’s life look like with DirecTV and a casual cable TV. The latter turns out to be a painfully awkward version of the actor. Also check out the previous ads – “Creepy Rob Lowe” and “Less Attractive Rob Lowe”.
Watch the spot and have a good laugh.
Credits
Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Group Creative Directors: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff, Amy Rosen
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky, Eddie Mele
Strategy: Michelle Leo
Production Company: MJZ LA
Director: Tom Kuntz
Producer: Emily Skinner
Production Supervisor: Daniel Gonzalez
Director of Photography: Hoyte Van Hoytema
Editorial Executive Producer: Sasha Hirschfeld / Mackenzie Cutler
Editor: Gavin Cutler / Mackenzie Cutler
Assistant Editors: Ryan Steele, Mike Rizzo / Mackenzie Cutler
Mixer + Sound Designer: Sam Shaffer / Mackenzie Cutler
VFX : Method Studios, NY
VFX Supervisor: Jay Hawkins / Method Studios
VFX Producers: Carlos Herrera, Christa Cox / Method Studios
Casting: Francine Selkirk / Shooting From the Hip
Casting (VO): Nina Pratt, Jerry Saviola / Avenue 3 Casting